GoldMine’s lead generation and prospect development campaign programs are called SMART (Service Marketing and Revenue Targeting) and TOPS (Telemarketing Outsourcing Program Services). 
 

 Both programs use web-based sales presentations and webinars -- developed and produced by GoldMine -- to deliver your marketing and sales messages with power and rapid time-to-value.  We conduct email campaigns to maximize attendance for your web events, and follow-up after these sessions to secure sales appointments.

SMART

The SMART program is designed for companies who market products and services to service executives and others in the CRM industry.  Our process combines CRM and service industry expertise with our proprietary SMART database, which contains information on tens of thousands of service organizations and CRM decision makers in call centers, field service, technical support, customer service, sales and marketing.

The typical SMART prospect development campaign includes:

	Update prospect database (name, title, telephone, email, etc.)
	Buyer research (updated buying criteria information)
	Electronic sales presentations (assist in development and create links from your website)
	Webinar (assist in development, host event, enroll attendees)
	Direct mail/fulfillment (design, mailing, responding to queries, etc.)
	Telesales follow-up (provide information, generate interest, secure appointment)

TOPS

This program is geared to general business-to-business lead generation.  TOPS helps you spend less time prospecting and more time selling, allowing your sales organization to spend more time closing prospects.  We can handle your cold calling, list gathering, updating contact information, prospecting and appointment setting.

A typical TOPS prospect development campaign includes:

	Lead generation/appointment setting
	Updating prospect database
	List cleansing
	CRM MarketView research (buyer profiling)
	Webinars
	Tele-Awareness campaigns
	Channel marketing -- implementing a channel program can dramatically increase your sales and complement your direct sales force
	Event Management -- trade shows, conferences, seminars and industry roundtables are proven ways to develop high-quality sales leads
	Website optimization -- drives customers and prospects to your site, then captures actionable information when they arrive
	Direct mail and fulfillment
	Public Relations -- media coverage is more effective than any other form of marketing, resulting in highly credible awareness for your company and its products or services

GoldMine’s in-depth SMART and TOPS reports keep you apprised of all our activities.  Our reporting includes daily prospect profiles that provide detailed prospect information, including updated contact information; company revenues, number of employees and whether it’s a public or private company.

Our summary report tracks your prospect activity on a weekly basis.  On a monthly basis, we provide a cumulative lead generation pipeline report that provides lead date, name and title of each person contacted along with company name, address, email and phone number.  Our closed-loop philosophy includes updating clients on the status of their leads, which includes proposals generated, business closed or evidence of no interest.
 

The monthly pipeline follow-up report gives you the number of qualified leads, lead date, name of person contacted, company name, address, phone number and whether the lead was accepted or rejected.  The report includes the reason for any rejection, closed status, contract amount and a comment section.  Clients update this report and return it to their GoldMine account manager on a timely basis.